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Would you pay $3400 for this cable? That’s how much a new client would have lost out on if they had pushed ahead with manufacturing the second batch of their product without a design review. We didn’t redesign the enclosure, the circuit board, or the packaging - in fact we deliberately wanted zero investment, pure profit savings. No re-tooling, no re-certification, no risk. By diving into the BOM we identified an internal cable that was massively overspecified. Swapping this

You've got a specification, a technical direction, some timelines to target and a clear idea of what you want to build. You know the what and you know the why . The next question you should be asking yourself is "can this product be built?". Can it be built within the laws of physics, within the reality we live in, and most importantly - can it be built within your budget? The feasibility stage allows you to answer these questions and progresses you from TRL 2 to TRL 3. Why

Every successful product begins long before sketches turn into prototypes. We make early design decisions based on the information we have at the start of a project. These design decisions often set the trajectory for the entire project, so it's best to base those decisions on good information. This is why we ask questions and challenge assumptions to gain clarity before pen hits paper (or the mouse hits the CAD?). Discovery is the name of this early exploration stage. If yo

Running a business operating at the sharp edge of the innovation pipeline gives us a lot of insight into our customers' challenges and...

It’s fantastic to get good feedback from clients, especially when that client is working at the cutting edge and developing...

Embedism Co-Founder, Nathan Ruttley, hosted a panel at Blue Garage alongside Nick Coutts and client Sarah Cottee from Immi Watch. Between...

Some projects require a robust development platform for testing out ideas, but what types of platform are there, and how can they propel...