top of page
All Posts


Would you pay $3400 for this cable?
Would you pay $3400 for this cable? That’s how much a new client would have lost out on if they had pushed ahead with manufacturing the second batch of their product without a design review. We didn’t redesign the enclosure, the circuit board, or the packaging - in fact we deliberately wanted zero investment, pure profit savings. No re-tooling, no re-certification, no risk. By diving into the BOM we identified an internal cable that was massively overspecified. Swapping this
Nathan Ruttley
2 days ago


Feasibility - Derisking and Proving Your Product can be Built
You've got a specification, a technical direction, some timelines to target and a clear idea of what you want to build. You know the what and you know the why . The next question you should be asking yourself is "can this product be built?". Can it be built within the laws of physics, within the reality we live in, and most importantly - can it be built within your budget? The feasibility stage allows you to answer these questions and progresses you from TRL 2 to TRL 3. Why
Nathan Ruttley
Jan 15


Discovery - How to Set Your Product Up for Success
Every successful product begins long before sketches turn into prototypes. We make early design decisions based on the information we have at the start of a project. These design decisions often set the trajectory for the entire project, so it's best to base those decisions on good information. This is why we ask questions and challenge assumptions to gain clarity before pen hits paper (or the mouse hits the CAD?). Discovery is the name of this early exploration stage. If yo
Nathan Ruttley
Nov 19, 2025


The State of Innovation 2024 - Barriers to Innovation from a Small Business Perspective
Running a business operating at the sharp edge of the innovation pipeline gives us a lot of insight into our customers' challenges and...
Nathan Ruttley
Jan 24, 2025


Embedism Wins SiMed Global's Supplier of the Year Award
It’s fantastic to get good feedback from clients, especially when that client is working at the cutting edge and developing...
Nathan Ruttley
Jan 16, 2025


Embedism Co-Founder Hosts Panel at Blue Garage Launch in Lewisham
Embedism Co-Founder, Nathan Ruttley, hosted a panel at Blue Garage alongside Nick Coutts and client Sarah Cottee from Immi Watch. Between...
Nathan Ruttley
Dec 19, 2024


Development Platforms
Some projects require a robust development platform for testing out ideas, but what types of platform are there, and how can they propel...
Nathan Ruttley
Oct 8, 2024
bottom of page
